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What role does SEO play in website design, how to integrate it effectively

Updated: 3 days ago

SEO (Search Engine Optimization) plays a crucial role in website design as it helps improve a website's visibility and organic search rankings on search engines. To integrate SEO effectively into website design, consider the following:

1. Keyword research: Identify relevant keywords related to your website's content and target audience. In today's competitive market we need to consider competition as well. Instead of picking website development as keyword I prefer picking low competitive keywords to get traffic.

It's simpler to get ranking of low competitive keywords

2. On-page optimization: Optimize title tags, meta descriptions, headings, and URL structures using targeted keywords. Schema, 404 page. Write us for complete checklist. On page SEO helps google searhes to gather right information faster.

Optimised pages get better clicks and conversions.

3. Content optimization: Create high-quality, engaging content that aligns with user intent and incorporates relevant keywords naturally. Incorporates Faq section to improve clickability and engagement on pages

4. Mobile responsiveness: Ensure your website is mobile-friendly and provides an optimal user experience on different devices. 98% of users starts searhes through mobile. By ensuring responsiveness on website we can improve engagement and sales. Follow this link to test website Mobile friendliness

5. Site speed optimization: Optimize image sizes, enable browser caching, and minimize code to improve loading speed. No one likes to wait 🫷. Standard website loading page is 4sec. Use gtmetrix or pingdom to check website loading page errors

6. User-friendly navigation: Design a clear and intuitive navigation structure to enhance user experience and facilitate search engine crawling. Try and pick navigation from most searched keywords. Like latest offers, trial offer, best selling products etc.

7. URL structure: Use descriptive URLs that include relevant keywords for better search engine understanding. Always prefer website development platform which provides custom url like WordPress, wix, shopify, html etc

8. Internal linking: Establish internal links between related pages to improve website navigation and assist search engine crawlers in discovering content.

9. Image optimization: Optimize image sizes, use descriptive file names, and include alt text to help search engines understand the images.

10. Schema markup: Implement structured data markup to provide additional context for search engines and enhance your website's visibility in search results.

Remember that effective integration of SEO requires ongoing monitoring, analysis, and adaptation based on changing algorithms and user behaviors.

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