SEO helps search engines crawl and categorize your website so that it can better rank web pages when users type in a search query.
Every business requires SEO. but in most of cases, it does not bring results and then we say SEO does not work for my business.
However, we need to define the following pointers while starting SEO.
1. Weekly Report: These weekly reports encourage new opportunities to improve traffic and engagement on the website and social media
2. Call to action: add multiple calls to action, to increase the probability of getting contacted. Understand the type of traffic coming on the website with relevant keywords and plan a call to action accordingly.
3. What is offered for promotion: A good strategy with a definitive objective can really boost traffic and sales organically. like `Webinar, course, trial offer, event, camp.
For example, we can add USP, Benefit, and offer in meta titles and descriptions to convert impressions into clicks.
Bounce rate: The website is developed in an old pattern, with no call to action, and the audience feels confused when they reach the website are some common factors why the website has a bounce rate.
Use the search console and Google Analytics to find pages with maximum bounce rate and exit rate. and resolve the challenge of finding content.
4. Landing pages: Provide clear-cut information on landing pages related to keywords and objective in mind, and page objective. increase form filled and engagement
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Interlinking: Create a structure of interlinking keeping keywords in mind.
Technical SEO: Pay extra attention to make your website crawlable with help of technical SEO tools,
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Domain Age, URL, and Authority.